The content pyramid represents how your content can be layered from broad topics (at the base) to more specialized or niche content (at the top).
The content pyramid is a strategic framework used in content marketing to organize and prioritize content types in a way that maximizes audience engagement and effectiveness. It typically consists of several layers, each serving a distinct purpose in the overall content strategy. Here’s a breakdown of the types of content typically found in a content pyramid:
Supporting Content (Base Layer)
Derivative Content (Middle Layers)
Core Content (Top Layer)
Content pillars are broad themes that represent your core expertise. Each pillar should align with a key aspect of your services
Content pillars are broad, overarching topics that are relevant to your target audience and align with your business goals. They act as the main categories under which specific content pieces are developed, providing a cohesive structure for your content marketing efforts. Each content pillar encompasses a range of subtopics or sub-pillars that delve deeper into specific aspects of the main theme.
Content format refers to the specific type or structure of a piece of content used to communicate a message or information
Content format refers to the specific way in which information is presented and structured for consumption. It encompasses the various types of media and methods used to deliver content, influencing how audiences engage with and interpret the information.
content platform is a digital environment or software service that allows users to create, publish, distribute, and manage content.
Content platforms are tools that enable the creation, management, and distribution of digital content across various channels. They provide a centralized system for organizing, storing, and delivering content to engage audiences effectively.